Wednesday, January 27, 2010

iDislike

I like my toaster.  I like my blender.  Why would I buy a toaster-blender if I already have both of them?  The market for the iKotex is honestly people who like iphones and macs.... and most of those people already have both items.  From a market segmentation perspective, I don't know what the appeal of this device is beyond someone who is obsessed with Macs?

From a utility perspective, what is the value proposition?  A screen I can touch.  Great.  Can I type on it?  Oh, barely because it has a 10" screen?  Well... then I guess I can use a keyboard.  So I buy a keyboard to make it function like a computer... but it doesn't have real computing power, nor can I run any programs on it (nor can I run more than one program at a time).  Why am I getting this thing again?  Oh yeah... so I can read books.  So I'm going to hold up a 1.5lb device to read books?  Doesn't sound comfortable. 
Well, its great for pictures and video.  Oh, but I already have a TV and a laptop....why do I need another device? 
BUT ITS GOT APPS!!!  Hmm.... the internet seems to work fine for me. 
But its a great gaming device!!!!  Wait... it doesn't have a controller.... and playing games that require anything but tilt-and-tap controls sucks. .... k.


I can understand specific applications, as some people have pointed out, like in medical settings perhaps.  On the whole thought.... wtf.

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